I’ve noticed some pretty cool real estate videos over the last six months
The production is amazing and these must cost at least a few hundred dollars each.
But every time I see one, I have to wonder how many people actually watch it
I look at the number of use on YouTube and they are normally less than a few hundred. The views don’t lie
This has me wondering if there could be a better way to attract more eyeballs and my only conclusion is It all comes back to content.
After all, if you are going to the trouble and expense of the video, why wouldn’t you want the world to see it?
About four years ago Queensland agent Scott Lachmund started promoting local businesses and people in his area on the sunshine coast on his own video channel and website.
Four years later he has more than 2.6 million views.
He profiles business leaders, local identities, sports people and has played a leading role in promoting a large number of charities and local causes.
In fact these days, he is in so deep with his community, that people come to him.
There is no way this could be done by promoting videos of houses for sale.
The professional following and personal authority Scott has built in the last four years with his regular video interviews is amazing.
He is now in the enviable position of being the vehicle that provides locals in his area with a voice.
By his own admittance, he can’t possibly imagine any other way he could have done this.
The other issue I have with self promotion and traditional real estate videos is that they are all about the agent Which totally defies the first rule of marketing… what’s in it for me?
If you know anything about me, you’ll know I’m a fan of pointing the camera or the microphone at someone else and letting them be the hero. That’s when the magic happens because suddenly they are sharing it with their friends and putting you in front of an audience you don’t even know.
Here’s the thing; there are too many real estate agents but not an off market is and look around you… Most real estate agents all look the same. What are you doing to be different? What are you doing to stand out in your community?